The web 2.0 Chimera

February 23, 2007 mc536kylie

On the website www.digitmag.co.uk i found an interesting article about Web 2.o and how it is a big money business that ‘provides a poor service to the public and masks the media’s uncertainty about its purpose.’ It points out that the distributors  own what people create online. Jason Wlash points out some important points about web 2.0, which are as follows:

  • People such as journalists who are providing content for free and doing it so they can be exploited to the world. Yet other companies can profit from this  work.

  • Companies rely on the audience to create content on these websites, and Jason Walsh states that the media owners will maybe soon find it difficult to rely on other people to create the content for them.

I think that he points out some relevant issues relating to Web 2.0, that the media stil has control into what is distributed and what is not, and that people just wish to provide content so that they can get their name out there. This shows me that people produce content online in order to get their name out there and get recognised in the music industry.

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One Comment Add your own

  • 1. dubber  |  February 24, 2007 at 11:36 am

    Is it really true that the reason people post comments and engage with music-based web2.0 sites that they want to ‘get their name out there’? You seem to be overlooking fan activity.

    There’s another way of interpreting this, and that’s that people appreciate being given the opportunity to have their say in a public forum. Access to the media definitely benefits the web 2.0 companies (who are sometimes, though not necessarily always what you describe as ‘the media’), and they are monetising it through advertising and sponsorship — but those people who use web 2.0 services are also getting value — and it’s not always about self-promotion. MySpace is a good example of that.

    The people who use MySpace get a lot of value out of it (or, at least, some of them do) by connecting with people they might not otherwise be able to connect with, and engage in fan activities around a wide range of music artists. Rupert Murdoch, who owns MySpace, generates revenue from that. At its simplest level, this is how commerce works. In order to make money, you have to create value.

    So… perhaps a lesson that could be drawn from this is that web 2.0 offerings are one way to incorporate a simple symbiotic relationship with your site visitors: by giving them somewhere to post comments, add tags, connect with each other, write reviews and make recommendations (like, say, Amazon), you are making something that people can engage with and enjoy.

    And there is a good deal of money to be made by giving people something to engage with and enjoy…


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