Music Promotion

March 2, 2007 mc536kylie

There are three major principles when thinking about marketing something, they are: 

  • What are you trying to say?
  • Who are you trying to say it to?
  • In what way should you say it?

Music promotion is available in many different types of mediums. Some examples that we discussed in our Music Online class are: 

  • Radio
  • Television
  • Sponsorship
  • Films
  • Magazines
  • Shops
  • Clubs/Bars/Festivals/concerts/
  • Mailing Lists
  • Buskers
  • Posters
  • Flyers
  • Books
  • Word of mouth
  • Newspapers
  • The charts

These mediums in some form can all be transformed to be available to people online, even though they differ in some ways. I focused on magazines as an example to promote music. A magazine that is available online as well as off is called NME. The disadvantages with magazines being available online is that you cannot carry it around with you such as travelling on the bus, as well as this you cannot cut out pictures from the magazine. Advantages include that you do not have to go out the house and you do not have to pay any money to receive the magazine. Also you can easily search what it is that you have interest in and want to read. You can also keep hold of the magazine by storing it somewhere on your computer and if you like particular images you can print them off.

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