March 2, 2007 mc536kylie

Users can listen to music via the internet by it being streamed. Streaming is seen as the delivery method; it is the way of getting music heard by distributing it to customers. Music can be streamed live; for example customers can listen to radio live via the internet. This gives customers a sense of being involved in the atmosphere as to what is happening at that particular moment in time. As well as this it can be streamed on demand; such as websites that promote bands normally have a play list of songs where a user can pick and choose which one to play. Streaming music is useful as it promotes a particular song to customers. I almost see it as a sense of trying to see if you like it and then if you do, you have the choice to buy or download the song. Streaming on demand means that a song is available as many times as you want it to be; people may be annoyed with keep having to go on a particular website to listen to a song so this may encourage someone to buy or download it. Word of mouth is a good means of promotion and with streaming people are likely to inform friends of particular things they have listened to, meaning that other people will visit particular websites to listen to it which promotes a song even more.


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2 Comments Add your own

  • 1. Michelle  |  March 2, 2007 at 10:33 am

    Thanks for providing me with some additional information to my knowledge on streaming

  • 2. Clare  |  March 2, 2007 at 10:58 am

    I think streaming is a really good promotional tool, the whole ‘try beofre you buy’ thing is also really useful

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